This advertisement for Crystal Cruises is well-designed because it shows what a beautiful view of what people who might go on a cruise might want to see. The water and the images of the islands are clean and beautiful and make vacation on a boat seem like a relaxing and wonderful experience.
'design has to live' is what 'design a vivre' means and this advertisement does just that: it shows happy people- now, in modern day, living in a designed world. The fact that people look like cut-outs makes the advertisement feel personal- like its people we know that we would put in our own scrap books or on our walls of people that we would admire. Since it is an advertisement for an international home design exhibition- it seems that the way this spread is composed is appropriate.
This advertisement for Swarovski Crystal's says,"In a nod to the past
With a laser eye to the future,
Mythology's three graces conspire within a re-imagined framework
of facet's, points and lines.
Writing the next passage of an epic begun in 1895,
Swarovski's poetry of precision."
This advertisement does exactly what this quote says. It shows a woman's attractive eye to represent the eye of a laser that is making precise cuts in the future of their product. And as you can see, the image is slightly broken up into precise shapes and angels to put together one, wholistic image.
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